Image SEO: How to Optimize Images for Search Engines
Optimizing images is a key part of on-page SEO that can boost your site’s visibility and improve user experience. Start by using descriptive, keyword-rich file names before uploading your images (e.g., running-shoes-flat-feet.jpg instead of IMG1234.jpg). Add alt text that clearly describes the image while including relevant keywords—this helps with accessibility and allows search engines to understand image content. Use compressed file formats (like WebP or JPEG) to reduce load times without sacrificing quality. Implement responsive images that scale across devices and ensure each image has a defined width and height for better layout stability. Don’t forget to add image sitemaps and use structured data for product images to enhance visibility in Google Image Search.