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K Nihal Silva
K Nihal Silva

Experience AR with HBR: Download the HBR Augmented Reality App Now

HBR AR APK: A Mobile App for Augmented Reality Experiences

If you are interested in learning more about augmented reality (AR) and how it can transform your business, you might want to check out the HBR AR APK. This is a mobile app that launches an interactive AR experience from the pages of Harvard Business Review (HBR), one of the most prestigious and influential publications in the field of management. In this article, we will explain what HBR AR APK is, what it can do, how to download and use it, and how it relates to the content and vision of HBR. We will also discuss what AR is, why it matters, and what the future holds for this emerging technology.

hbr ar apk

What is HBR AR APK?

HBR AR APK is an Android app that allows you to access and interact with AR content from HBR articles. AR is a technology that overlays digital information, such as images, videos, sounds, or texts, onto the real world, creating a blended reality that enhances your perception and understanding. With HBR AR APK, you can use your smartphone or tablet as a window to explore various aspects of AR, such as how it works, what it can do, and how it can benefit your organization.

The features and benefits of HBR AR APK

Some of the features and benefits of HBR AR APK are:

  • It is free to download and use.

  • It is easy to install and operate. You just need to scan a QR code or a trigger image from an HBR article to launch the app.

  • It is interactive and engaging. You can manipulate the digital objects with your fingers, move your device around to see different perspectives, or tap on icons to access more information.

  • It is educational and informative. You can learn about the concepts, principles, and applications of AR from experts and practitioners in various fields.

  • It is innovative and inspiring. You can see how AR can create new possibilities and opportunities for your business, such as improving customer experience, enhancing productivity, or solving problems.

How to download and use HBR AR APK

To download and use HBR AR APK, you need to follow these steps:

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  • Go to and search for "HBR Augmented Reality".

  • Select the app and click on "Download" or "Get".

  • Open the app and grant permission to access your camera.

  • Find an HBR article that has an AR icon or a QR code on it. You can also visit for some examples.

  • Scan the QR code or the trigger image with your device's camera.

  • Enjoy the AR experience that appears on your screen.

What is augmented reality and why is it important?

Augmented reality is a technology that combines the real world with the virtual world, creating a hybrid reality that enhances your perception and understanding. Unlike virtual reality (VR), which immerses you in a completely artificial environment, AR adds digital elements to your existing surroundings, making them more interactive and meaningful.

The definition and examples of augmented reality

The term "augmented reality" was Continuing the article:

The advantages and challenges of augmented reality

Augmented reality has many advantages and challenges for both users and developers. Some of the advantages are:

  • It enhances user experience and engagement by adding interactivity, immersion, and fun to the real world.

  • It provides useful information and guidance in real time and context, such as navigation, instruction, or feedback.

  • It enables new possibilities and opportunities for creativity, collaboration, and innovation in various domains, such as education, entertainment, health care, and industry.

Some of the challenges are:

  • It requires high-performance hardware and software to deliver realistic and seamless AR experiences, which can be costly and complex to develop and maintain.

  • It faces technical issues such as latency, accuracy, occlusion, and registration, which can affect the quality and reliability of AR experiences.

  • It raises ethical, social, and legal concerns such as privacy, security, safety, and regulation, which need to be addressed by stakeholders and policymakers.

The future of augmented reality and its implications for business

The future of augmented reality is bright and promising, as it is expected to become more accessible, affordable, and ubiquitous in the coming years. According to a report by Statista, the global market size of AR is projected to reach $198 billion by 2025, up from $37 billion in 2020. The report also predicts that the number of AR users will grow from 598 million in 2020 to 1.73 billion in 2024.

As AR becomes more mainstream, it will have profound implications for business and society. Some of the trends and opportunities that AR will bring are:

  • AR will enable new forms of storytelling and content creation, such as immersive journalism, interactive documentaries, and mixed reality games.

  • AR will enhance customer experience and loyalty, such as personalized recommendations, virtual try-on, and gamification.

  • AR will improve employee productivity and performance, such as remote assistance, training, and visualization.

  • AR will create new business models and revenue streams, such as AR advertising, commerce, and services.

  • AR will transform various industries and sectors, such as education, health care, tourism, manufacturing, and retail.

How does HBR AR APK relate to Harvard Business Review?

HBR AR APK is a mobile app that relates to Harvard Business Review (HBR) in several ways. HBR is a leading publication that covers topics such as management, leadership, strategy, innovation, and technology. HBR aims to provide its readers with insights and ideas that can help them succeed in their careers and organizations. HBR also produces various multimedia content such as podcasts, videos, webinars, newsletters, and online courses.

The origin and purpose of HBR AR APK

HBR AR APK was launched in 2018 as part of a special issue of HBR on "The Future of Leadership Development". The app was designed to showcase how AR can be used as a tool for learning and development in the digital age. The app features six articles from the issue that are enhanced with AR content. The app also includes an introduction video by HBR editor-in-chief Adi Ignatius that explains the rationale behind the app.

The purpose of HBR AR APK is to provide an interactive and immersive way for readers to access and engage with HBR content. The app allows readers to explore various aspects of AR technology and its applications in different fields. The app also demonstrates how AR can create new possibilities for leadership development by enabling experiential learning, feedback, collaboration, and reflection.

The content and interactivity of HBR AR APK

The content of HBR AR APK consists of six articles from the special issue on "The Future of Leadership Development". Each article is accompanied by an AR experience that illustrates or complements the main theme or argument of the article. The articles are:

  • "Why Every Organization Needs an Augmented Reality Strategy" by Michael E. Porter and James E. Heppelmann. This article explains what AR is, how it works, what it can do, and why it is important for business. The AR experience allows readers to see how AR can transform various industries such as manufacturing, health care, retail, education, and entertainment.

"A Manager's Guide to Augmented Reality" by James E. Heppelmann. This article provides a practical framework for managers to understand how to deploy AR in their organizations. The AR experience allows readers to see how AR can enhance different types of tasks such as design review, Continuing the article:

"How AR Is Redefining Retail in the Pandemic" by Chipo Mugomba and David R. Bell. This article explores how AR can help retailers cope with the challenges and opportunities of the pandemic. The AR experience allows readers to see how AR can create new customer experiences, such as virtual try-on, product customization, and soc


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